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Michael Cieply: On A Thin Film Schedule, There’s Room For Another ‘People’s Hit’
I’m trying to stay optimistic. It takes some effort, as just about everyone seems to think the film business is a mess–strike-thinned schedule, cultural chaos, streaming models in flux. But, …
But they work their way into some conceptual or temporal gap in the release schedule, firing up viewers with je ne sais quoi, And suddenly they’re right up there in the Top Ten, side-by-side with the studio-backed sequels, super-heroes, cartoon fantasies and highly compensated stars. An outsider hit of that sort—a cinematic folk rising, if you like—hadn’t cracked the Top Ten since 2004, when The Passion of the Christ, from Newmarket Films, ranked third at the domestic box office, with about $370.3 million in sales. The archetype for these off-the-grid hits, at least in the modern era, was probably AIP’s Amityville Horror, which surprised with over $86 million at the box office, to land in the Number Two spot, just behind Warner’s Superman, in 1979.
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