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Meta Teams With Blumhouse and Filmmakers Like Casey Affleck to Test Movie Gen AI Tool


Meta is working with horror studio Blumhouse and creators including Casey Affleck to collect feedback about its Movie Gen AI video models.

Meta has put its generative AI video system in the hands of some Hollywood filmmakers — hoping to build goodwill with the industry and gather feedback on how to improve the tool. The tech giant announced Thursday that it has been working with horror studio Blumhouse and select creators as part of a pilot program for Movie Gen, its generative-AI video models. “We heard that filmmakers see potential for Movie Gen as a collaborator and thought partner, with its unexpected response to text prompts inspiring new ideas,” Meta says in a blog post about the project.

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