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Meta Introduces Threads Video Ads, Reels Trending Positions And Other New Options For Advertisers
Social media giant Meta Platforms is introducing Threads video ads Reels trending placement and several other innovations for advertisers.
The company announced the new offerings in a blog post Thursday as it was convening a NewFronts presentation in New York. Another new tech feature allows ads on Facebook Reels to generate unseen pixels in each video frame, automatically expanding the aspect ration to make the creative more immersive. Now, they have expanded globally, with “a small number of advertisers,” according to Meta, testing 16:9 or 1:1 videos in between pieces of “organic” content.
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