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Meta Exec Louise Holmes Says Industry Hasn’t Responded With “Enough Urgency” To Creator Economy & Shouldn’t Be “Afraid” Of AI
Meta's Louise Holmes has warned the industry hasn't paid enough attention to the creator economy and must respond with more "urgency."
Louise Holmes, Meta ‘s Director of Global Partnerships for EMEA, has warned that the industry hasn’t paid enough attention to the creator economy must respond with more “urgency” to the challenge. “What I found particularly on the younger-skewing 16-34 demo channels — the likes of BBC3, Comedy Central and MTV — was that younger audiences were no longer on the TV bus,” she said in a keynote presentation this morning at Content London in the UK. Holmes joined Meta in January 2020 after a TV career that included a six-year spell at Paramount Global predecessor Viacom, and senior roles at the BBC and Discovery Italy.
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