Get the latest gossip

Meta and Deloitte Execs Break Down GenAI in Marketing and How It Will Disrupt the Future of Digital Media


At Variety's 2024 Entertainment Marketing Summit, Jana Arbanas and Kelly Davies Michelena spoke about generative artificial intelligence in marketing.

She and her team at Deloitte have already seen the benefits of using generative AI in their work, and as a result, “[increased] efficiency by 200%.” As part of this year’s event, Arbanas and Kelly Davies Michelena, director of business development and AI partnerships at Meta, sat down with moderator Jay Tucker of the UCLA Anderson School of Management to have a candid conversation about the questions surrounding generative artificial intelligence in the entertainment marketing space. “I heard a stat… that AI can help enterprisers take five hours of busy work out of [their] life,” Michelena continued.

Get the Android app

Or read this on Variety

Read more on:

Photo of Meta

Meta

Photo of Deloitte

Deloitte

Photo of Digital

Digital

Related news:

News photo

Meta Eyeing “Events Related To TikTok Closely” But Too Early To Talk Impact Of Possible Ban, CFO Says

News photo

Meta’s Q1 Beats On Top, Bottom Line But High-Flying Stock Dips On Costs, Revenue Outlook

News photo

UTA’s Digital Brand Architects Signs 12 Culinary TikTok Stars, Including Jordan Farnum and the Grill Dads (EXCLUSIVE)