Get the latest gossip
Merlin Partners With Music Platform & Direct-to-Fan Marketplace Nina Protocol for Merlin Connect Initiative
Merlin partnered with Nina Protocol on its Merlin Connect initiative, which makes it easier for emerging social and tech platforms to license music.
On Thursday (May 8), Merlin revealed that it has partnered on the initiative with Nina Protocol, a music platform and direct-to-fan marketplace that’s described in a press release as “built to empower independent artists and labels through fair economics, direct payments, and tools for directly engaging their communities.” “It’s about identifying partners like Nina Protocol whose mission, principles, and passion align closely with our own, and providing them with licensing solutions and dedicated support to help them thrive. “In Merlin, we have found an ideal partner with an impressive track record of demonstrating how independent music can come together to secure its own digital future.
Or read this on Billboard