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Merlin Launches New Initiative to Help Emerging Tech Platforms License Indie Music

Digital rights group Merlin introduced Merlin Connect to help emerging tech platforms easily and flexibly license independent music.

That tended to result in contentious licensing negotiations when such apps or platforms became too big to ignore — and, on occasion, lawsuits if such companies continued to utilize music and media without agreeing to deals with rightsholders. “Many emerging technology platforms lack access to, or do not even realize, how quality music can help them build and retain new audiences, resonate with cultural movements and drive their growth. Merlin says the program will be aimed at creating fair value for music, as well as marketing opportunities and the development of relationships with the next generation of platforms early on in their existence.

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