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Merlin CEO Jeremy Sirota on Indie Challenges, Helping Startups & Bringing More Value to Music
Merlin CEO Jeremy Sirota talks finding new growth sectors and challenges facing indies in a From the Desk Of interview with Billboard.
When Jeremy Sirota signed on as CEO of indie digital rights nonprofit Merlin in January 2020, he had already spent years championing the independent music community. After starting his career as a tech lawyer in the mid-2000s, Sirota worked for nine years at the Warner Music Group at WEA and ADA, helping to distribute WMG’s affiliated indie-label partners. It gave me the ability to relate to people at different levels in the business, whether it’s a product manager at a digital platform, or an engineer who’s now a founder of a startup, or it’s a member who runs a metal label, or [is] the head of [European indie trade association] IMPALA.
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