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Men Have Dominated the Guitar Market For Decades, But Sales Among Women Are Surging. Here’s Why
More women are buying guitars thanks to social media, Taylor Swift and other factors, including more woman-centered marketing by guitar manufacturers.
According to Brian T. Majeski, principal at The Music Trades, which analyzes musical-instrument sales data, Swift-inspired female guitarists are part of a “wealth of anecdotal evidence indicating that numbers have been trending up the past decade.” NAMM’s Dolak adds, “Historically, the guitar-playing universe used to be dominated by men. Fender did not respond to interview requests for Mooney or other representatives, but the company has taken small steps to acknowledge women guitar players in recent years — like adding Tedeschi’s green model to its male-dominated signature collection in June. Mallory Nees, senior social media manager for online musical-instrument retailer Reverb, says she took up guitar at age 11 in Whitewater, Wisc., where the local music store displayed posters exclusively of male stars.
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