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Meghan Markle Reflects on 'Word Salad' Original Name for As Ever Brand
Meghan Markle opened up about changing the name of her lifestyle brand from American Riviera Orchard to As Ever, admitting the old name was ‘world salad’
The Duchess of Sussex, 43, got candid about the pivoting required to launch a new business during a conversation with Highbrow Hippie cofounder Kadi Lee on the Tuesday, April 22, episode of her podcast, “Confessions of a Female Founder.” The Duchess of Sussex, 43, announced plans to rename her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her personal Instagram account on Monday, February 17. “Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” Meghan said in a video shared with her followers.
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