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Meghan Markle Denied Trademark For Lifestyle Brand: Now What?!

Meghan Markle is caught in the midst of a bizarre trademark battle. And the situation could force her to change her company's name.

When Meghan Markle filed an application to trademark the name of her American Rivieria Orchard lifestyle brand, she probably figured the process would go off without a hitch. (Photo by Diego Cuevas/Getty Images)Meghan’s application reportedly cited another Santa Barbara-based company that used the term “American Riviera” to sell a candle, proving that the nickname is widely associated with the area. But the USPTO declared that the purpose of their ruling is “to leave geographic names free for all businesses operating in the same area to inform customers where their goods or services originate.”

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