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Meghan Markle announces brand name U-turn with subtle dig at Royal Family
Meghan Markle has announced a U-turn in her latest venture after ditching her American Riviera Orchard brand name in favour of another - along with a subtle dig at the royals
The Duchess of Sussex took to Instagram to announce that her brand will now be known as As Ever, coinciding with the launch of her Netflix series With Love, Meghan, set to premiere on the streaming giant in a fortnight. Meghan is no stranger to dishing out lifestyle tips from her days running the popular blog The Tig, which she shut down prior to tying the knot with Prince Harry. Meghan announced her venture last March as American Riviera Orchard, but has renamed it as, As Ever (Image: americanrivieraorchard)"I will keep sharing behind the scenes tidbits with you here as we ramp up to launch, and I can't wait for you to get your hands on everything we've been creating.
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