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Meghan launches new brand American Riviera Orchard in return to Instagram
Duchess of Sussex’s first social media post since 2020 attracts 200,000 followers within hours on new lifestyle account
Meghan, the Duchess of Sussex has launched what appears to be a new lifestyle brand with dozens of products in the works as she makes a return to Instagram after a four-year hiatus. The launch also included an Instagram story which, with the sound off, bares some resemblance to the title sequence of the TV series Succession, showing Meghan arranging flowers in the kitchen of her estate in Montecito and posing in an alcove wearing a black ballgown. Like American Riviera Orchard, that blog featured calligraphic design details, though her new venture’s palette has changed from simple black and white to a more extravagant gold and cream aesthetic, more closely resembling a wedding invitation than a handwritten note.
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