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Meet the Women Who Brought Kendrick Lamar’s Pop Out Concert to Amazon Music
Amazon's Sierra Lever and Kirdis Postelle played an integral role bringing Kendrick Lamar's Pop Out concert to fruition. Read how they pulled it off.
A couple of weeks before Dr. Dre whispered “I see dead people” to introduce the first-ever live performance of “Not Like Us” and send the Kia Forum crowd into a frenzy, an early June phone call from an old friend got the wheels churning to bring Kendrick Lamar’sPop Out concert to Amazon Music. K. Dot had the culture in the palm of his hand as he ran through the live debuts of his Drake psychoanalysis shakedown “Euphoria,” his atomic guest verse on Future & Metro Boomin’s “Like That” and, of course, his climactic “Not Like Us” killshot”– running back that last one an additional four times. With weeks to look back on the concert, Lever hailed the Pop Out experience as the “biggest cultural moment this year,” while Postelle championed being part of it as one of the “top five amazing things” she’s accomplished in her decorated career.
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