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Meet the Women Behind Música Mexicana’s Men
As Regional Mexican music continues to rise on the Billboard charts, meet the women managers powering some of the genre's stars.
María Inés Sánchez, formerly head of marketing for regional Mexican indie label Afinarte, is now the West Coast vp for Sony Music U.S. Ana Luisa Gómez, who has worked with Alicia Villarreal and Sergio Vega, among others, now manages superstar Muñoz. And they’re just a few among a growing group of women that also includes Ana Martínez (leading Fonovisa/Disa’s U.S. division), Delia Orjuela (head of creative for música mexicana at Warner Chappell) and managers for some of the most visible artists on the charts, like Ivan Cornejo, Xavi and Eslabon Armado. Billboard gathered four of these executives for a candid conversation about how they’ve managed to make their marks in a complex genre they readily admit is “full of men” — and the unique skill set that it has taken.
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