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Meet the New Character Rauw Alejandro Created for New Album ‘Cosa Nuestra’


Rauw Alejandro's 'Cosa Nuestra' will arrive this fall. The Latin music star tells Billboard about the new character he created for the album.

The upcoming Cosa Nuestra — a title inspired by the genre-defining 1969 Fania All-Stars salsa album by Willie Colón with Héctor Lavoe on vocals — includes the already-­released “Touching the Sky” and “Déjame Entrar,” slick blends of funk, disco and R&B. Ahead of Cosa Nuestra ’s late-fall release, Alejandro will perform at the Global Citizen Festival in New York in September and at two arenas in Japan in October as part of Coke STUDIO Live 2024 alongside NewJeans and Rita Ora. I’ll sit in my house, read a book, smoke a joint with a little cafecito, look at the sky and try to make a mental map of what’s coming up.

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Rauw Alejandro

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