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Meet the Manager Behind Victoria Monét’s Breakout Year


Rachelle Jean-Louis, Billboard's 2024 R&B/Hip-Hop Power Players Executive of the Year, is the manager behind Victoria Monét's breakout year.

In 2021, Jean-Louis co-founded management firm Tell Your Friends with business partner Austin Thomas; in addition to Monét, the company’s roster includes rising viral sensation Saint Harison. After graduating, she wrote for the blog Earmilk, landed her first management gig — at the request of then-emerging rapper Doley, whom she had previously covered in XXL — and did a PR stint for an artist at Roc Nation. It had “Victoria Monét” across the top and, inside it, her short-term and long-term goals, her team at the time and their contact information, press photos: It just showed somebody that actually cared about every aspect of her artistry and wanted to be better.

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