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Meet the Major League Executives Bringing Music to Sports

Pro sports leagues are becoming increasingly intertwined with the music industry. Meet the executives helping to bring the two worlds together.

Songs have become intertwined with every facet of the Super Bowl — just the highest-profile example of how major sports leagues continue to deepen relationships with the music industry, from the biggest championships to weekday regular-season games. While all the major North American sports leagues operate differently, each has dedicated people leading the charge for music integration, be it booking artists for tentpole events, coordinating with record labels and rights holders for synch placements, supporting the initiatives of individual teams, liaising with broadcast partners and more. Durana: If you take a big step back and you think about consumption in general and the changing habits of consumers, at the end of the day, music makes the sports experience better.

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