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Meet the Executive Helping Peso Pluma Take Música Mexicana ‘To The International Highway’
George Prajin, 2024 Latin Power Players Executive of the Year, guides Peso Pluma’s career and is helping launch música mexicana's next generation.
After graduating from University of California, Los Angeles in the mid-’90s, Prajin founded the independent label Z Records, which scored early success with Jessie Morales (known as El Original de la Sierra), an Angeleno who loved West Coast rap and Mexican music and who ruled Billboard ’s Top Latin Albums chart with his Homenaje a Chalino Sánchez in 2001. Prajin went on to earn a degree from Southwestern University School of Law, becoming a sports and entertainment attorney and establishing his own practice while producing music on the side — and retaining ownership of the Z Records catalog. In 2023, it finished atop the year-end Hot Latin Songs Publishers chart — Prajin proudly displays the trophy at his house next to his Grammy (honoring Génesis as best música mexicana album [including Tejano] at the 2024 awards).
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