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Meet The Duo On A Mission To Have The Streamers Pay Their “Fair Share”


Simon Brown and Adrian Wills have launched a streamer residual content valuation service to help producers get their fair share from Netflix, Disney etc

Via their fledgling consultancy businesses, British TV vets Adrian Wills and Simon Brown are on a mission to help producers, talent and agents pick up a fairer slice of the pie from the streamers. When negotiating the price point of a future season or acquisition of a show, producers, talent or agents can subsequently take this to the table and provide the streamers with what Brown calls a “cap and collar valuation,” which is effectively two figures acting as a floor and ceiling for how much a project could be worth. Notably, Wills and Brown are also advising a firm on valuation around the European Union’s 2022 Statutory Rights Remuneration, which aims to ensure that IP creators receive fair compensation for their works and is currently being challenged by the streamers in the courts.

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