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Meet the Companies Fighting the Online Counterfeit Merch Business
Brand-protection companies Corsearch and CounterFind are using robust technology to stop the sale of unauthorized merch, music and tickets.
For a long time, artists, managers, labels and merchandise companies have likened online bootleg sales to a game of Whac-A-Mole: When attorneys send cease-and-desist notices to unauthorized and knock-off merch retailers, the seller reemerges elsewhere. Bravado’s president, Matt Young, adds that Counterfind and Universal Music’s in-house intellectual-property-protection team have been “proactive” and UMG artists and managers appreciate the company’s reports showing all the takedowns they’ve achieved of unauthorized material online. In addition to scouring the internet for unauthorized merch sellers and providing data to the band about where counterfeiters are located, Corsearch helps Iron Maiden discern which t-shirt manufacturers are bootleg operations and which are harmless fans who design their own apparel for a few extra bucks.
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