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Meet The Apprentice 2024 candidates – from Dragon’s Den reject to Britain’s Got Talent auditionee

Here are the 2024 Apprentice candidates, including a Dragon's Den reject, a Britain's Got Talent contestant and one with a hit UK single.

She takes a measured response to failure, believing: “If you don’t fail and make mistakes, you’ll never learn and grow.” As well as running five retail shops across the country, Oliver sells his company’s gin and tonic at local markets and “there aren’t many customers that leave without buying”. She went missing from home aged seven, only for her frantic mother to find her on the side of the road selling her toys while shaking a biscuit tin full of cash.

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