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Meet Ritchie Ordonez, The Exec Masterminding Prime Video’s Next Steps In Europe
Prime Video's Ritchie Ordonez on her push to establish Amazon as a streamer in the Netherlands, CEE, Nordics and Turkey through shows such as 'LOL'.
Earlier this year, Amazon’s move to downsize its entertainment business and cut costs saw Europe split in two, with Ordonez leading emerging territories and Brigitte Ricou-Bellan taking on the established UK, Germany, Spain, Italy and France, known as EU5. On the movie front, she notes, “A lot cinemas haven’t bounced back in the way they would have liked post-Covid, and supporting that sector is important.” This means working with local exhibitors, distributors and producers, and being flexible enough to give films theatrical windows when needed. What she will say of 2025 is that she expects her key challenge to be “keeping up with the volume, and trying to figure out the models.” There could be more opportunistic deals such as the Viaplay agreement to add scripted to the slate, to offset “risky and expensive” original production, while on the unscripted front she points to how local versions of LOL have led to contestants landing Prime Video specials and building out their personalities.
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