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Meet Chloe V. Mitchell, the Athlete Who Spearheaded the NIL Movement
Chloe V. Mitchell, who played volleyball for Aquinas College, cofounded PlayBooked after spearheading the NIL movement
At the same time, many argued that athletes should benefit from their hard work and talent to provide opportunities for financial stability and the ability to control their own brand and image. Soon after, Chloe V. Mitchell, a freshman volleyball player at Aquinas College in Grand Rapids, Michigan, made history as the first collegiate athlete to monetize her brand on social media and leverage opportunities to grow her network — and net worth. Managing the expectations of fans, sponsors, coaches and academics while dealing with the scrutiny of social media led to stress and anxiety and affected my overall mental health.
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