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Meet All Music Works, a Spanish Record Label That Uses AI to Create Virtual Artists


An AI record label focused on virtual artists has launched in Spain. Founder Carlos Zehr discusses the company in a new interview.

Founder Carlos Zehr spoke with Billboard Español about their innovative approach, the challenges they face, and how they might redefine the rules of the game in the music scene. A 2014 graduate of the University of Granada, where he studied business administration and management, he has held leadership positions in marketing agencies and video game studios. In 2020, he founded Noname Hub, an agency focused on branding and innovation; and in 2022, he launched Nonoki, a music and video streaming platform that became one of the most popular apps in Spain and South Korea.

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