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Mediawan Rights, Studiocanal Ally to Sell Groundbreaking Sports Commentating Talent Contest ‘Hit the Mic!’
The groundbreaking Canal+ sports commentating talent contest will be brought onto the market at next week’s Mipcom trade fair.
The strength of its concept, however, “lies in its ability to adapt to all sports, promising to reveal exceptional commentators capable of transforming each discipline into an unforgettable experience,” Mediawan Rights and Studiocanal observed in a written statement Wednesday. Contestants are grilled about their general knowledge of soccer and broader appreciation of the context of each game, such as why the UEFA Champions League Final between Real Madrid and Liverpool was held in Paris’ Stade de France. “We are thrilled to bring our expertise in international sales to support this innovative and ambitious program,” said Studiocanal Chief Commercial Officer Anne Chérel.“By partnering with Mediawan Rights for its distribution, we are confident in offering ‘Hit the Mic!
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