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Mediawan Rights Banks On Agility, Premium Content to Step Up Global Ambitions
Premium series and format sales mark a growing, global strategy for distributor Mediawan Rights.
Mediawan Rights, the distribution arm of the wider media group, manages scripted, unscripted, format and feature documentary sales, keying European content onto international airwaves. To that end, Mediawan inked a €100 million co-development deal with equity partner Entourage Ventures in 2023, signing a multi-year pact to finance and shepherd scripted, animated and nonfiction series in order to gain ease and agility. “Formats have allowed us to exploit our catalogue on wider basis and reach countries where the ready-made would not sell,” says Vleeschhouwer, pointing toward examples like the French series “Philharmonia,” which inspired the Korean remake “Maestra: Strings of Truth” in quick succession.
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