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MediaCo Holding, Parent Of Hot 97 and WBLS Radio, Acquires Estrella Media’s Spanish-Language Operations
The companies will form a powerhouse in Urban and Spanish language content.
Hernandez, who most recently served as CEO and Founder of New Majority Ready, a multicultural marketing and content strategy firm, has previously held the position of Chief Operating Officer at Telemundo, as well as Chief Marketing Officer at NBCUniversal Hispanic Enterprises, and recently served as a board member of Estrella Media. “This combination of tested media brands and talented teams will fuel growth of content and distribution for the benefit of our multicultural audiences,” said Ms. Hernández. As part of the transaction, Estrella Media will continue to own and operate its local radio and television stations, while MediaCo provides the programming and content to which their audiences have grown accustomed.
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