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MediaCo Acquires Estrella Media’s Content & Digital Operations
MediaCo has acquired Estrella Media’s content, digital, network and commercial operations. Estrella will retain ownership of its radio stations.
MediaCo Holding has acquired all of Estrella Media’s network, content, digital and commercial operations, the company announced on Thursday (April 18). Though the deal does not include Estella Media ‘s TV and radio stations, a press release notes that the transaction will allow MediaCo to “reach the established audiences of” those stations, including Que Buena Los Angeles, La Raza in Houston and Dallas, and El Norte in Houston. Per the transaction terms, Estrella will own and operate its local radio and TV stations while MediaCo will “provide the innovative programming and content to which their audiences have grown accustomed.”
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