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Media Veterans Launch Audyns to Help Independent TV Outlets Sell Ad Inventory

“WithAudyns, we saw an opportunity to connect agencies and networks through a curated marketplace ofpremium independent inventory – offering the data-driven precision and operational simplicitytoday’s advertisers expect.” Audyns is lining up clients for the current “upfront” marketplace and will work with TV companies such as Great American Media, Family Entertainment Television, Reelz, and TelevisaUnivision. “By unifying inventory across independent networks, we’re able to reach engaged audiences at scale — without compromising the integrity or efficiency of our brand,” said Bill Abbott, president and CEO of Great American Media, in a statement.

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