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MCoBeauty founder Shelley Sullivan reveals the truth behind $1billion beauty brand deal - and how much she profited from the sale
Shelley Sullivan, the woman behind Australia's fastest-growing beauty label MCoBeauty, has spoken candidly about what it meant to sell her business earlier this year.
Shelley Sullivan, the woman behind Australia's fastest-growing beauty label MCoBeauty, has spoken candidly about what it really meant to sell her business in a massive deal earlier this year The entrepreneur, whose budget-friendly beauty empire has become a cult favourite among Aussie celebrities, confirmed that while the business was indeed valued at $1 billion, the real takeaway for her and her team was far from what the public might assume Driven by a clear goal to dominate the beauty market with affordable on-trend products, Shelley and her team worked tirelessly to turn MCoBeauty into the powerhouse it is today.
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