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McDonald’s Veteran Alycia Mason Named CEO of GroupM’s Wavemaker U.S.
Alycia Mason, a veteran of McDonald's, has been tapped to lead the U.S. operations of GroupM's Wavemaker agency
Alycia Mason was named CEO of GroupM’s Wavemaker agency, where she will seek to use her experience as a McDonald’s marketing executive to woo new clients to the large media-investment operation. “Alycia is a proven leader and change agent with an impressive track record of enhancing customerexperiences and delivering impactful business results,” said Farjami, in a statement. “Her digital expertise,strategic mindset, brand savvy, and experience leading large, integrated teams make her the idealleader to drive growth for Wavemaker U.S.
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