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McDonald's Snack Wrap returning to US menus after 9 years
The fast-food giant confirmed that Snack Wraps will return to its U.S. menu on July 10.
From January through April, U.S. fast-food traffic was down 1% compared to the same period a year ago, said David Portalatin, a senior vice president and industry advisor for food service at market research firm Circana. But it was too complicated for its kitchens to prepare, so the burger giant abandoned the Snack Wrap in the U.S. in 2016.The decision devastated fans like Alicia Force, a musician and administrative assistant at a high school in Missouri. After several years of testing, the Chicago-based company debuted its peppery McCrispy Strips in early May.McDonald’s also had to update its Snack Wrap tools, simplify the preparation process and train workers at its 13,500 U.S. restaurants, Erlinger said.“With this being one of our most highly anticipated menu items, we knew we had one chance to knock it out of the park.
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