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MBC CEO Sam Barnett Talks Impact of Israel-Hamas War on Middle East’s Top Broadcaster: ‘It Reflects Your Content and Disposition’ (EXCLUSIVE)
MBC Group CEO Sam Barnett discusses the impact of the Israel-Hamas war on the Middle East’s top broadcaster.
In January, MBC Group CEO Sam Barnett led the Middle East’s largest broadcaster through a very successful IPO, which gave the Saudi-owned linear TV operator and streamer a $222 million financial boost. This was preceded by the outbreak of the Israel-Hamas conflict in October 2023, that, as expected, has been taking its toll, in terms of both advertising intake and programming. There’s a big slate, with hundreds of millions of dollars being spent in Saudi on series and movies in Arabic and also, potentially, in English.
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