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Max-Starz Bundle Launches On Prime Video
Max and Starz are joining forces in a new streaming bundle launching on Prime Video in the U.S.
Given the sizable movie catalogs on each service and the legacy of HBO and Starz as premium cable networks, the duo makes for an interesting “back to the future” proposition. “We are thrilled to team with Prime Video and Max to deliver this new offering of critically acclaimed programming to an even broader customer base,” said Alison Hoffman, President, Starz Networks. This has driven industry leading penetration, engagement and retention for us, which limits the benefit to Netflix of bundling directly with other streamers,” the company wrote in its quarterly letter to shareholders.
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