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Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding
Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.
The Max streaming service has quietly launched a fresh look, ditching its shiny blue user interface for a new monochrome color palette that, either purposefully or not, evokes the longtime branding of HBO. The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo (both Warner banners share the same CEO in Casey Bloys). With the Max relaunch, the service became one of several streamers with blue branding, landing somewhere between the darker shades of Disney+ and the bright flares of Paramount+ and Amazon’s Prime Video.
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