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Max Will Start Cracking Down on Password-Sharing This Year, Warner Bros. Discovery May Disable Accounts of Violators
Warner Bros. Discovery's Max will start cracking down on password-sharing violators in 2024, following the trail blazed by Netflix.
Discovery has jumped on the password-sharing crackdown bandwagon, with a top exec saying Max will begin enforcing restrictions subscribers sharing accounts outside their household starting this year — following the trail blazed by Netflix, which was more recently joined by Disney. Discovery, announced the coming crackdown on Max password sharing this week at the 2024 Morgan Stanley Technology, Media & Telecom conference. “We said, we are moving from a world of subs at all cost, which is kind of the narrative that existed in the old media landscape, to a one of profitable growth as our key North Star,” he said at the Morgan Stanley conference.
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