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Max Will Get “More Assertive” Around Password Sharing This Year, Says WBD Streaming Chief
WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and more visible to subscribers."
'The Last of Us'Warner Bros Discovery WBD’s streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting “firmer and more visible to subscribers over the months to come.” So far a password sharing crackdown is limited to the U.S. retail subscriber base and the messaging is still “very soft,” he said on a call with analysts after Warner Bros. Discovery’s Q1 earnings. Netflix began the push to crack down on users who share passwords, seeing a significant boost, and other streamers followed suit.
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