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Max to Launch in First European Countries in May Ahead of Olympics; Unveils Basic Ad Plan and Sports Add-On
Warner Bros. Discovery set the launch date for Max across the first nine European countries on May 21.
The standalone streaming service, which will bring together content from HBO Max, Discovery and Eurosport, will begin its European roll-out in the Nordics, Iberia and Central and Eastern Europe. Perrette did not give a specific launch date for France, Poland, the Netherlands and Belgium but said it will “follow closely” and will happen prior to the Olympic Games which kick off on July 26. Discovery and builds on our long heritage in Europe, bringing together an incredible breadth and depth of culture-defining entertainment from our services and networks, all in one place,” said JB Perrette, CEO and president of global streaming and games at Warner Bros.
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