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Max Rollout Continues With Asia Launches: “This Is Barely Finishing Act One,” Says Warner Bros Discovery’s JB Perrette
Max is launching in seven Asian countries today and we spoke to Warner Bros Discovery's JB Perrette and James Gibbons about the strategy.
Perrette, WBD’s CEO and President, Global Streaming and Games, says the market is finally responding to the launch strategy, but acknowledges there’s a long way to go yet. Max’s initial Asian offer will include the likes of Friends, House of the Dragon, The White Lotus and the upcoming Harry Potter and Game of Thrones prequel series A Knight of the Seven Kingdoms from the WBD ecosystem, DC Universe content, Cartoon Network, Discovery programming, along with movies from NBCUniversal and Paramount. JBP: We said back in August 2022 our ambition is to be a top-three streamer as measured by scale, share, engagement and profitability in each territory a couple years after launch.
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