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Max Password-Sharing Crackdown Looms, Warner Bros. Discovery Streaming Chief Says
Warner Bros Discovery's streaming chief said Tuesday that Max soon will begin start "some very early, gentle messaging” to subscribers about sharing passwords.
Getty JB Perrette, WBD’s CEO and President of Global Streaming and Games, said Tuesday that the service will begin sending little reminders to its subs next week about lending their login info to outsiders. Speaking at the Wells Fargo TMT Summit in Rancho Palos Verde, CA, Perrette said certain Max subs will start getting “some very early, gentle messaging” about password sharing in the next week or so. We’ll start some early messaging with some people who we think are in the higher tier of usage.
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