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Max Launches New Homepage Personalization System: Here’s How It Works and What Changes Are Next
Max implemented a new homepage personalization system across U.S. adult profiles as of the end of July. Here's what's new -- and what's next.
The goal, as with most of Max’s product updates, is to more efficiently connect viewers with content they love, Warner Bros. Discovery group senior VP of streaming global product Liesel Kipp told Variety. Kipp said that as a result of the changes to Max, which the team dubbed Whole Page Optimization (WPO), WBD has seen an increase across four specific metrics that are key for execs in measuring success for the streamer: homepage efficiency (meaning the frequency with which a homepage visit turns into playback); time watched in the product; number of return visits to Max; and the diversity of content watched.
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