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Max Goes Global in Latin America, Launches Feb. 27 (EXCLUSIVE)
Fernando Medin, president and managing director of Warner Bros. Discovery LatAm, details WBD’s programming and growth strategy for the region.
Then there’s the series spin-off of Fernando Meirelles’s seminal film, “City of God” (“Cidade de Deus”) that takes place 20 years after the events of the Brazilian pic based on Paulo Lins’ novel. Locally made kids programs include the Mexican stop motion animation film “Frankelda and the Book of Spooks,” Lucha Libre hero “Rey Misterio” and from Argentina, “Mini Beat Power Rockers, a motley band of baby musicians. First, very low banking access and even lower credit card penetration, combined with very persistent, almost omnipresent piracy,” said Medin, who expects Max to reach consumers through both traditional pay-TV distributors and modern providers offering bundles.
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