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Max Follows Netflix’s Lead, Debuts “Extra Member Add-On” In Bid To Curb Password Sharing
Warner Bros. Discovery has followed Netflix's lead and rolled out an "extra member add-on" feature to its flagship streaming service Max.
Speaking at a Wells Fargo conference last December, JB Perrette, WBD’s CEO of Global Streaming and Games, said certain Max subscribers would begin getting “some very early, gentle messaging” about password sharing by the end of 2024. Extra members can stream from one profile on one device at a time and can enjoy all other benefits included in the primary account owner’s base plan. “Extra Member Add-On and Profile Transfer are two key Max advancements, designed to help viewers with a new way to enjoy our best-in-class content at an exceptional value, and offer subscribers greater flexibility in managing their accounts,” Perrette said in a statement.
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