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Max confirms 2024 password crackdown, explores adding transactional ads

WBD looking for ways to grow newfound streaming business profitability.

In its earnings report shared on February 23, WBD said that its direct-to-consumer (DTC) business, which includes the Max and Discovery+ streaming services and HBO network, made a profit of $103 million in 2023. This week, also at Morgan Stanley’s event, Fox CEO Lachlan Murdoch said he expects the future sports-streaming service to have 5 million subscribers five years after launch, Bloomberg reported. Streaming is increasingly mirroring traditional cable companies in terms of being ad-driven, promoting long-term subscriptions, enacting price hikes, bundling, and threatening possible consolidation.

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