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Max Appoints Elettra Canovi Director of Scripted Content in Italy Ahead of 2026 Launch
Elettra Canovi has been appointed director of scripted content for Max in Italy ahead of the streamer's 2026 launch in the country.
There, she played a key role in shepherding shows such as “The Leopard” (Netflix), “Unwanted” (Sky Studios) and “Vostro Onore” (RAI Fiction), overseeing their entire production process from development to delivery. She also previously held roles as editorial department coordinator and story editor at ITV-owned Cattleya, where Canovi was involved in the development and production of titles such as “Gomorra,” “Suburra” and “Zero Zero Zero.” In her new role, Canovi will report to Laura Carafoli, SVP content networks and streaming for local productions Italy and Spain, who leads a team that includes Cecilia Penati, senior director responsible for unscripted on Max, as well as vice presidents of programming Aldo Romersa and Gesualdo Vercio.
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