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Max Accounts for 80% of All Warner Bros. Discovery’s Streaming Audience for Olympics Across Europe
In two days, Warner Bros. Discovery’s Max and Discovery+ pulled in more unique viewers for the Paris Olympics than for the entire Tokyo Games.
In addition, over the opening weekend, WBD set a new record for retail gross streaming subscriber acquisitions in a single day across Europe, ahead of its expectations. Discovery has centralized its Paris 2024 coverage with splashy open-air production hub offering panoramic views and ample studio space, Nicknamed WBD House and built atop Paris’ Hotel Raphaël – a five-star haven just off the Champs Élysées that was last seen playing itself the 2022 HBO miniseries “Irma Vep” – the rooftop facility will anchor commentary in 13 markets, and houses four studios and three stand-up positions, with each vantage presenting a different, post-card view of the Parisian skyline – and thus many of this year’s competition sites.
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