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Max & HBO Wind Down Deal For ‘Sesame Street’ Original Episodes, Retaining Some Library Rights
A television staple is looking for a new home. "Sesame Street" original episodes will no longer air on HBO or stream on Max, though some library titles remain.
Sesame Workshop, the non-profit producer of the show, struck a game-changing deal with HBO in 2015 to have original episodes air first on the premium network before a later broadcast window on PBS. Then, in the streaming era, Apple TV+, Prime Video and Netflix all spent aggressively on kids fare, and YouTube also offered endless shelf space for alternatives to Big Bird. JB Perrette, head of streaming and video games for WBD, spoke to the strategic shift last week at a Wall Street conference, arguing that tightening the programming focus has helped Max get on a more profitable path.
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