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Maude Apatow, Olivia Rosenbloom Launch Jewelbox Pictures; Apatow’s Directorial Debut ‘Poetic License’ To Kick Off Slate
Maude Apatow & Olivia Rosenbloom have partnered to launch Jewelbox Pictures, a production company with an eye towards bold and complex human stories.
Written by Raffi Donatich, the film watches as two inseparable best friends, Sam and Ari, start to unravel as they compete for the affection of Liz, the middle-aged mom auditing their college poetry workshop. Jewelbox has also optioned How to Murder Your Life, written by Cat Marnell, a candid and darkly humorous memoir of prescription drug addiction and self-sabotage, set in the glamorous world of fashion magazines and downtown nightclubs. Last year making her professional stage debut off-Broadway in Little Shop of Horrors, she followed that performance up with a turn as Sally Bowles in a West End production of Cabaret.
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