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Matthew McConaughey Drives Uber Eats Into Super Bowl Commercial Competition
Matthew McConaughey plays multiple roles in an Uber Eats Super Bowl commercial that explores how football makes people hungry
The transportation and delivery company has crafted a rapid-fire ad in which the actor takes on many different roles across multiple eras to demonstrate that “football is a conspiracy to make us hungry.” Kevin Bacon, Peyton Manning, Martha Stewart, Greta Gerwig and Charli XCX are among the guests who turn up at various points in the commercial. Gwyneth Paltrow, Trevor Noah, Jennifer Coolidge and Nicholas Braun all took part in a new 30-second ad in 2022, that showed them dining on a host of non-food items that were sculpted out of vegan chocolate. We call it having lots of tentacles.” Uber has teamed up with Martha Stewart, for example, to sell her version of the classic Cesar salad, which enjoyed a brief presence in the Super Bowl ad.
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